SEO & Geo Marketing Manager (f/d/m) – B2B SaaS

München, Hybrid München

Full-time

Permanent employee

YOUR ROLE

Flowers is one of Germany’s fastest-growing B2B SaaS tech startups. As a Workflow Automation Platform orchestrating Deterministic Processes, Agents, and Humans for the German Mittelstand, we are redefining how companies manage their operational workflows.

We are looking for an SEO & Geo Marketing Manager (f/d/m) to dominate our organic visibility and build targeted, regional B2B presence. We are not looking for a traditional marketer who relies on manual execution and standard campaign templates. We need a high-leverage marketing builder and system architect who combines programmatic SEO, deep search intent targeting, and geo-marketing with modern AI engineering. Your mission is to build and own an automated, AI-powered organic lead machine that captures Mittelstand companies exactly when they search for automation solutions in their region or niche. If you thrive in optimizing crawl budgets and SQL queries as much as in deploying programmatic, AI-generated landing pages, this is your play.

YOUR MISSION

Drive Programmatic & AI-Powered SEO: Architect, deploy, and own automated, AI-driven processes to create hundreds of highly relevant, search-optimized landing pages for specific B2B use cases and industries.
Scale Local B2B Visibility (Geo-Marketing): Design, run, and optimize targeted geo-marketing strategies to capture regional clusters of the German Mittelstand (e.g., mechanical engineering in Southern Germany) through local SEO and localized content.
Master Technical SEO & Architecture: Own the technical health of our website. Optimize site speed, crawlability, indexing, and architecture to ensure our organic infrastructure scales flawlessly.
Execute Intent-Based Keyword Strategy: Identify high-intent search queries for workflow automation and translate them into traffic- and lead-generating content pipelines.
Bridge Organic & Social Synergies: Collaborate closely with our Marketing team to strengthen off-page signals (backlinks, social shares) and distribute relevant organic content across social channels.
Measure & Optimize Performance: Build tracking frameworks and dashboards (e.g., via Looker Studio, GA4, GSC) to rigorously analyze rankings, organic traffic, local engagement, and their direct impact on the lead pipeline.

YOUR PROFILE

Proven B2B SaaS SEO Track Record: 3+ years of hands-on experience in high-growth B2B SaaS or tech scale-ups, with a strong history of scaling organic traffic and driving B2B pipeline growth.
Programmatic SEO & AI Expertise: Practical experience building programmatic SEO campaigns. You know how to connect CMS, databases, and AI tools to roll out content at scale.
Technical & Analytical Mindset: Comfortable working with common SEO tools (e.g., Ahrefs, Semrush, Screaming Frog), web analytics (GA4, GSC), and ideally possessing basic knowledge in HTML/CSS, Python, or SQL.
Geo-Marketing Fluency: Deep understanding of creating regional marketing and visibility strategies, specifically tailored to Mittelstand companies in the DACH region.
Growth & Experimentation Driven: Strong analytical capabilities with a disciplined approach to structured hypothesis testing. Fluent German skills (to exactly nail search intent in the DACH market) and strong English skills are required.

WHY US?

At Flowers, you take on end-to-end responsibility in a core strategic function from day one. Our marketing engine defines how we position ourselves in the market, powers crisp customer communication, and serves as a direct driver of company revenue. Take on the challenge and help shape the future of growth in a hyper-scaling B2B SaaS startup.

What We Offer:

High Ownership & Impact: Build and shape a fast-growing tech startup from the ground up with direct leverage and high decision-making autonomy.
Accelerated Career Trajectory: Uncapped learning curves, massive personal growth, and continuous professional development in a rapidly scaling business.
Remote-First Flexibility: Work hybrid (base in Munich) with flexible hours, backed by a modern hub base in Munich to suit your optimal workflow.
Cutting-Edge Tech Stack: Access to top-tier AI tools, modern hardware, and modern offices in Munich.
Equity & Comprehensive Benefits: Virtual Stock Option Plan (VSOP) participation, Wellpass or Urban Sports Club membership, and extra perks.
On-Site Amenities: Premium office space in Munich with free snacks, drinks, and team events. Dogs are welcome.

Über uns

Wir sind eines der schnellstwachsenden Tech-Start-ups in Deutschland. Wir glauben an Digitalisierung, Automatisierung und Optimierung und wollen entsprechende Prozesse für den gesamten Mittelstand zugänglich machen. Deshalb nutzen wir eine innovative KI-basierte Technologie, um Menschen dabei zu helfen, ihre Arbeitsabläufe auf eine neue und moderne Art und Weise zu organisieren. Egal ob Kunde, PartnerIn oder MitarbeiterIn - Flowers ist ein Kollektiv aus unterschiedlichsten Charakteren, die die Welt aus einem etwas anderen Blickwinkel betrachten.

Die Stärke von Flowers liegt nicht nur in der Kreativität unserer Mitarbeiter, ihren Talenten oder ihren Leistungen, sondern auch in der Art, wie wir uns umeinander kümmern, um das, was wir tun, um unsere Kunden und um die Welt. Es ist unsere Fürsorgepflicht, die uns dazu inspiriert, immer neue Wege zu gehen. Das kultivieren wir und suchen wir stets in neuen Teammitgliedern.

Wir bringen die Leidenschaft mit, etwas Großes zu erreichen, damit Unternehmen die nächste Stufe im Organisationsmanagement bewältigen. Unsere Kultur der Fürsorge schafft ein Umfeld, das das Beste in jedem von uns hervorbringt, uns hilft vorwärtszukommen, uns zu Freunden macht und uns absichert auf dem Weg nach oben.

Uns eint die Vision, wiederkehrende Prozesse jeglicher Art für jeden Nutzer wahnsinnig einfach zu machen. Wir sind ehrgeizig und wollen die Ziele erreichen, die wir uns gesetzt haben. Damit dies gelingt und jede und jeder bei uns die beste Version seiner selbst wird, setzen wir auf maximale Selbstbestimmung, Freiheit und Flexibilität. Wir leben und lieben flache Hierarchien, hohe Eigenverantwortung, maximalen Spaß an der Arbeit und unsere KollegInnen.