Senior Marketing Manager / Growth & AI Automation Lead (f/d/m) – B2B SaaS

München, Hybrid München

Full-time

Permanent employee

YOUR ROLE

Flowers is one of Germany’s fastest-growing B2B SaaS tech startups. As a Workflow Automation Platform orchestrating Deterministic Processes, Agents, and Humans for the German Mittelstand, we are redefining how companies manage their operational workflows.

We are looking for a Growth Hacker (f/d/m) to lead and scale our core Marketing engine. We are not looking for a traditional marketer who relies on manual execution and standard campaign templates. We need a high-leverage marketing builder and system architect who combines sharp positioning, brand messaging, and demand generation with modern AI engineering. Your mission is to build and own the automated, AI-agent-powered lead generation machine that establishes Flowers as the market leader and drives high-intent B2B pipeline. If you thrive in your code editor as much as in refining value propositions, this is your play.

YOUR MISSION

Drive Automated Lead Generation: Architect, deploy, and own end-to-end AI-agent workflows and automated pipelines to continuously generate highly qualified B2B leads and drive top-of-funnel growth.
Sharpen Positioning & Brand Messaging: Establish Flowers’ market position and brand awareness through compelling messaging, programmatic personalization, and automated content/outbound engines.
Scale Multi-Channel Acquisition: Design, run, and optimize targeted growth experiments across paid, organic, and unconventional marketing channels to accelerate pipeline velocity.
Orchestrate the Marketing AI Stack: Integrate, configure, and refine AI tools, custom APIs, and marketing automation systems (e.g., HubSpot) to automate repetitive marketing operations.
Bridge Marketing & Sales Handoffs: Collaborate closely with the Sales team to optimize lead qualification, enrichment, and MQL-to-SQL workflows to ensure maximum conversion.
Measure & Optimize Performance: Build tracking frameworks and SQL-backed dashboards to rigorously analyze marketing CAC, conversion rates, and campaign ROI.

YOUR PROFILE

Proven B2B SaaS Marketing Track Record: 3+ years of hands-on experience in high-growth B2B SaaS or tech scale-ups, with a strong history of scaling lead generation and driving pipeline growth.
AI & Agentic Workflow Expertise: Practical experience configuring and orchestrating AI agents, custom scripts, and low-code/no-code automation tools specifically for marketing and acquisition use cases.
Technical & Builder Mindset: Comfortable in a code editor (e.g., VS Code), writing functional scripts, working with APIs, and setting up technical marketing infrastructures.
Core Marketing Fluency: Deep understanding of modern demand generation, positioning, performance marketing, content strategy, and conversion rate optimization (CRO).
Data & Experimentation Driven: Strong analytical capabilities (SQL, Web Analytics) with a disciplined approach to structured hypothesis testing and growth experiments.
Strategic & Action-Oriented: High execution power with fluent German skills (English is a strong plus) to translate complex automated workflows into clear market messaging.

WHY US?

At Flowers, you take on end-to-end responsibility in a core strategic function from day one. Our marketing engine defines how we position ourselves in the market, powers crisp customer communication, and serves as a direct driver of company revenue. Take on the challenge and help shape the future of growth in a hyper-scaling B2B SaaS startup.

What We Offer:

High Ownership & Impact: Build and shape a fast-growing tech startup from the ground up with direct leverage and high decision-making autonomy.
Accelerated Career Trajectory: Uncapped learning curves, massive personal growth, and continuous professional development in a rapidly scaling business.
Remote-First Flexibility: Work hybrid (base in Munich) with flexible hours, backed by a modern hub base in Munich to suit your optimal workflow.
Cutting-Edge Tech Stack: Access to top-tier AI tools, modern hardware, and modern offices in Munich.
Equity & Comprehensive Benefits: Virtual Stock Option Plan (VSOP) participation, Wellpass or Urban Sports Club membership, and extra perks.
On-Site Amenities: Premium office space in Munich with free snacks, drinks, and team events. Dogs are welcome.

Über uns

Wir sind eines der schnellstwachsenden Tech-Start-ups in Deutschland. Wir glauben an Digitalisierung, Automatisierung und Optimierung und wollen entsprechende Prozesse für den gesamten Mittelstand zugänglich machen. Deshalb nutzen wir eine innovative KI-basierte Technologie, um Menschen dabei zu helfen, ihre Arbeitsabläufe auf eine neue und moderne Art und Weise zu organisieren. Egal ob Kunde, PartnerIn oder MitarbeiterIn - Flowers ist ein Kollektiv aus unterschiedlichsten Charakteren, die die Welt aus einem etwas anderen Blickwinkel betrachten.

Die Stärke von Flowers liegt nicht nur in der Kreativität unserer Mitarbeiter, ihren Talenten oder ihren Leistungen, sondern auch in der Art, wie wir uns umeinander kümmern, um das, was wir tun, um unsere Kunden und um die Welt. Es ist unsere Fürsorgepflicht, die uns dazu inspiriert, immer neue Wege zu gehen. Das kultivieren wir und suchen wir stets in neuen Teammitgliedern.

Wir bringen die Leidenschaft mit, etwas Großes zu erreichen, damit Unternehmen die nächste Stufe im Organisationsmanagement bewältigen. Unsere Kultur der Fürsorge schafft ein Umfeld, das das Beste in jedem von uns hervorbringt, uns hilft vorwärtszukommen, uns zu Freunden macht und uns absichert auf dem Weg nach oben.

Uns eint die Vision, wiederkehrende Prozesse jeglicher Art für jeden Nutzer wahnsinnig einfach zu machen. Wir sind ehrgeizig und wollen die Ziele erreichen, die wir uns gesetzt haben. Damit dies gelingt und jede und jeder bei uns die beste Version seiner selbst wird, setzen wir auf maximale Selbstbestimmung, Freiheit und Flexibilität. Wir leben und lieben flache Hierarchien, hohe Eigenverantwortung, maximalen Spaß an der Arbeit und unsere KollegInnen.